BlackPlanet is actually an African-American social network services for matchmaking and task posts; moreover it provides discussion boards for discussion on political and social problem

BlackPlanet premiered on September 1, 2001 by Omar Wasow, an online specialist, whom in 2001 is running “ny Online”, a pre-web neighborhood he were only available in 1993 from his family room in Brooklyn. [2] It was the brainchild of Wasow and people Connect’s CEO Benjamin sunrays. Launched in 1999, it actually was a family member latecomer to social networking sites, with three currently around concentrating on individuals of tone. [2] Benjamin sunrays would launch AsianAve and [3]


The website is run by society Connect of brand new York town. Society Connect additionally works and [2] In April 2008, Community Connect ended up being bought for $38MM by broadcast One, a Lanham, MD-based media begun by Cathy Hughes. [4] Along Side, and had been also bought. This move ended up being used by Radio someone to diversify beyond radio to reach black colored viewers. [5]

BlackPlanet’s broader mission is bolster the Black neighborhood. [2]


The most used discussion boards are Recent Events, history & identification, affairs, Religion & Spirituality, and ladies. [6] Wasow claims BlackPlanet’s home-grown computer software allows users to go between private content, to internet dating, cam, and message boards, centering on hooking up men and women, instead feeding them content. [2]


In January 2007, the account log in BlackPlanet’s home-page boasted 15.8 million new users since their inception in 1999. [6] At period of choose the site got in 20 million members and is the 4th most-visited U.S. social media web site. [7]

  • Male 34.4%
  • Feminine 65.6per cent
  • Average Age: 32
  • Attended/Grad School: 64.5%
  • Composition Black: 88percent

“BlackPlanet produces branded visibility content to integrate marketers into the social society, making it possible for people to engage as buddies”; as well as private users BlackPlanet additionally allows content for brand names, characters, and merchandise. [8]

In 2009, BlackPlanet introduced new features toward web site, including a Facebook-style status posting, and a reports club that helps to keep customers updated with information provided on Interactive One and BlackPlanet. The talk function was also current in ’09; the present talk was running on a business enterprise also known as Chat Blazer and it is Flash centered. [9]

In early 2010, BlackPlanet launched a fresh website that integrated an Activity Feed, permitting people to see changes from everyone else on BlackPlanet, either friends or by venue. [10]

Other features

BlackPlanet has recently introduced two interactive games for consumers, Farmandia and Fishdom.

BlackPlanet talks of Farmandia as follows: “Farmandia leaves your inside farmer’s seat. Expand your create, take care of your own creatures and build your own barns. More your play, the greater amount of points you are rewarded to maintain your farm in business. Require slightly assist? Encourage additional BlackPlanet users to help.” [11]

BlackPlanet describes Fishdom thusly; “when you are accomplished spending time on the farm, grab your virtual fly fishing rod and drop by Fishdom in which you’re in charge of eating their exotic assortment of under water buddies. Your better build your dollars because they become great starving. You never know as soon as youwill need to find extra foods, accessorize the underwater kingdom or bring your own seafood some new friends.” [11]

The similarities to fb’s Farmville have not gone unnoticed by the BlackPlanet consumers, just who suggest the necessity for improvement regarding the site’s system and major properties particularly talk before the introduction of games. [11]

Cellphone programs

BlackPlanet in addition launched cellular programs in ’09 for mobile devices. The application BlackPlanetMobile was actually free of charge dating services Indian if it got released but had not been unique of mobile provider fees. [9] BlackPlanetMobile failed to work on the BlackBerry, GPhone, new iphone 4, or Sidekick smart phones when released. [9]

BlackPlanet book notifications are also available to alert users to updates and announcements. This is an opt-in service. [9]

Social networks

This has been claimed that online networks have come to establish the present day Web enjoy. [12]

BlackPlanet, as a precursor to Facebook and Myspace, went some way to influencing the world-wide-web as consumers acknowledge they. Before this prominent networking sites allowed you to definitely “like” blogs, “poke” crushes, or “retweet” stars, web-savvy African Us americans happened to be linking on BlackPlanet. [12]

Wasow himself states” [12]

The people exactly who begun Myspace were cited operating day journal proclaiming that they looked at BlackPlanet as a model for Myspace and planning there is the opportunity to carry out a general industry type of what BlackPlanet was.

At the time of Summer 2007, BlackPlanet got 16.5 million members and 80 million page opinions. It had been described as the largest on-line mass media organization for African-Americans and “the granddaddy of social-networking websites”. [13] BlackPlanet liked above 6 million distinctive visitors a month in April 2008. In 2007, BlackPlanet receive it self is the next hottest social network means on the web, but with the huge upsurge in myspace, Twitter and MySpace usage, BlackPlanet fails to get recognition inside leading 15 internet sites in accordance with eBizMBA, in March 2011, respected critics to claim that ‘BlackPlanet enjoys dropped into the wayside as other communities have taken the social media mantle.’ [12]

BlackPlanet utilises additional social media equipment instance Twitter and Facebook in order to get to latest and prospective people. Their Twitter feed was upgraded on a near everyday foundation, placing comments and highlighting sights to the black community. Latest tweets include: “83percent of BP voters believe non-Black emcees should not use the #nword. what exactly do you see that?” [14] and, “incorporate tips revealed. Change from drab to fab in five minutes.” [14] The BlackPlanet Twitter feed is familiar with send announcements and changes concerning the BlackPlanet webpages by itself. Wider political problem are also pointed out, including: “What will you do #ifgovernmentshutsdown?” [14]

The BlackPlanet fb web page is used to inspire conversation of problems both immediately and indirectly appropriate to the area of African-American users. The fb updates inform ability can be used to inquire about inquiries towards webpage followers, and it is better taken care of immediately typically. Issues has incorporated, “What do you believe with the notion of Ebony Marriage Day?”, [15] “precisely what do you think of men and women utilising the term ‘ghetto’ whenever explaining a thing that’s perhaps not desirable?”, [15] and, “Males, do you pamper your self with a gentleman’s facial, manicure or care? Ladies, exactly what do you imagine of men who take proper care of their own epidermis and fingernails?” [15]

Both social media tools are widely used to promote the “person in a single day” function, drawing awareness of the look of the opted for affiliate. Associated a web link on affiliate’s visibility was a quick opinion including, “She’s gorgeous, she actually is unmarried, she actually is the member of the afternoon. Check this lady out”, [14] and, “Nonetheless need proof that people possess prettiest people on the planet? You are welcome.” [14]

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